Mad Honey Small Business Branding

MAD HONEY

Mad Honey is a clothing and lifestyle brand created by fashion designer Sydney Smith and myself. The concept and brand were created with the powerful and influential woman in mind. I designed the logo and other branding assets.

Mad Honey model wearing her Mad Honey T-Shirt by the pool. She sits on the pool's edge during a photoshoot for the Mad Honey concept.

PHOTOGRAPHY BY RALEIGH STATIC

Mad Honey branding session with logo t-shirts

Two models wearing Mad Honey logo t-shirts looking cool as hell.

Fashion design sketch for Mad Honey

Clothing design sketches done with markets on tracing paper.

Mad Honey model with French Bulldog

Mad Honey model Maria poses with Oliver the Frenchie wearing her Mad Honey Logo t-shirt

Fashion sketches for Mad Honey

Six fashion sketches done in color as an exercise for the Mad Honey fashion brand concept.

Laser cut leather sample

A piece of scrap leather with a pattern made by laser printer