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Mad Honey is a clothing and lifestyle brand created by fashion designer Sydney Smith and myself. The concept and brand were created with the powerful and influential woman in mind. I designed the logo and other branding assets.

A logo designed for "Mad Honey" clothing brand. There are several iterations that are hand drawn options and text-based options. It is whimsical, bold, and feminine.
Mad Honey logo business cards. The front is the Mad Honey logo, and the back is the black logo with the contact information and social media links. They are laid out on a table.
Mad Honey model wearing her Mad Honey T-Shirt by the pool. She sits on the pool's edge during a photoshoot for the Mad Honey concept.
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